How We Created A High-Converting Ad Campaign For A 7-Figure Fashion Brand

Project Overview: Bringing Spring to Life

We recently partnered with FashionPass for their spring campaign centered around their rebranded pink poly mailer. We created top-of-funnel commercial photos and GIFs to advertise their subscription service on their website and Meta ads. The goal was to create engaging visuals that highlight their branding and spring collection.

Even though FashionPass has an in-house photographer for their e-commerce and model shoots, they turned to us for our expertise in product photography. At Glow Studeo, we specialize in creating eye-catching, high-quality visuals that is cohesive with each client’s branding. With experience working with over 100 clients, we have a deep understanding of how to craft unique strategies tailored to each brand’s creative and advertising goals. Our mission has always been to deliver creative scroll-stopping content that strengthens brand recognition and leaves a lasting impression.

The Process: How we strategized this campaign

FashionPass wanted to promote their new poly mailer—what every customer receives with their monthly subscription order. We carefully selected spring outfits and flowers to give the content a fresh, lively feel, evoking the experience of shopping for a spring wardrobe. The mailer, star of the show, appeared as more than just packaging but as a core part of the FashionPass brand identity.

Here is a glimpse into how we strategize and plan for each client project. Everything is detailed so that we can produce the best results in a timely manner.

Since the client was not able to attend the photoshoot, we provided real time updates throughout the photoshoot and sent over a link to review them.

Here’s some BTS!

Results: Top-Performing Campaign

Different types of commercial and social content serve distinct purposes, and each platform requires a unique strategy tailored to specific advertising goals. Our photos and GIFs were used across their website, social media platforms, and Meta ads to advertise their monthly subscription and wardrobe pieces!

For website & social media platforms, we produced high-quality images displayed as banners. The focus was on creating sleek visuals that highlighted their products while ensuring a cohesive and polished look of their brand.

On the Meta Ads front, we created engaging stop-motion animation GIFs in a fun way to showcase their mailer and clothing items. I was thrilled to hear from them that the GIFs we created for their ad campaign performed the best out as it was directly promoting their products.

Conclusion: Invest in content that converts

We’re so grateful to partner with such an amazing brand that’s been making waves since 2017, born out of a desire to solve a fashion-lover’s dilemma. Their commitment to commercial campaigns and social content has played a big role in their success. That’s why we always encourage brands to take their content strategy seriously and work with the right team. A team that truly understands your vision and invests time in planning a campaign that deliver results aligned with your marketing goals.

Here are some of the content we created!

Hear from their team on our project together!

I appreciate you taking time out of your day to read this blog!

Tammy <3